Building Better Brands

London College of Fashion

Limited Seats : 20


London College of Fashion


London, United Kingdom


Executive Course


English with simultaneous translation in Chinese and other languages

Exclusive Social Event

London brands field trip

Project Leader

Barbara Bell

Price EUR



BUILDING BETTER BRANDS is a professional EXECUTIVE COURSE, an integrated intensive program developed and based on contents supplied by UAL – London College of Fashion tailor-made and proposed by European Education to an International audience of entrepreneurs. It represents a real British legacy of luxury culture, generated to provide international future luxury executives, who also do not yet speak English, the possibility to acquire a significant management specialization. The executive course, shaped expressly for international managers, allows to develop a extraordinary level of multicultural understanding through materials and teachers of London College of Fashion from University of the Arts London, one of the highest ranked institution known all over the world for the quality of its programs.

BUILDING BETTER BRANDS course has been developed for designers and business owners of fashion businesses. The key to this programme will be the use of relevant case studies, to show delegates how successful brands are built. The outcome of the programme will be that the delegates can transfer this new knowledge and understanding to develop their own businesses.

Candidates will be selected after an enrolment process by European Education, who will also provide insurance, flights and accommodation.

Study Plan

This BUILDING BETTER BRANDS executive course will be held over one week, covering several formative modules and taught in English. Students will also have access to cultural experiences and social gatherings during their time. This course will be held at London College of Fashion, a world-renowned fashion college in the heart of London with an inventive and assertive approach to fashion business that challenges social and political agendas and promotes the importance of industry partnerships. Courses will be taught in English, with Chinese interpretation provided.

Learning Outcomes

On completing this week, students will gain an understanding of:
• Brand ideas
• Customers – new consumer groups, trends, and profiling
• Trends and Innovation in the fashion industry
• Fashion Trend Forecasting
• The current trends in the UK retail industry and why they are prevalent
• Individual business consultations

All-inclusive formula

Candidates will be selected after an enrolment process by European Education that will also provide insurance, flights and accommodation.



European Education adds to this program also extra special lessons (lectio magistralis) about insights and understanding of the key factors that make up the industry, mixing heritage and innovation; lessons to understand the magic of brand identity by a luxury company exploring what exactly makes a product image.

EE Exclusive Social Calendar


The British Museum is a public institution dedicated to human history, art and culture. Its permanent collection of some eight million works is among the largest and most comprehensive in existence, having been widely sourced during the era of the British Empire. It documents the story of human culture from its beginnings to the present. It was the first public national museum in the world. The British Museum was established in 1753, largely based on the collections of the Irish physician and scientist Sir Hans Sloane. It first opened to the public in 1759, in Montagu House, on the site of the current building. Its expansion over the following 250 years was largely a result of expanding British colonization and has resulted in the creation of several branch institutions, the first being the Natural History Museum in 1881. Its ownership of some of its most famous objects originating in other countries is disputed and remains the subject of international controversy, most notably in the case of the Parthenon Marbles.



Dover Street Market is a multi-brand retailer originally located on Dover Street, in Mayfair, London. It has stores in New York City, Tokyo, Singapore, Beijing and Los Angeles. Dover Street Was created by Rei Kawakubo of Japanese fashion label Comme des Garçons and her husband Adrian Joffe. The store sells all Comme des Garçons brands and complementary high fashion brands, young creations, streetwear such as Balenciaga, Brain Dead, Céline, Daniela Gregis, Dreamland Syndicate, Golf Wang, Gucci, Hussein Chalayan, J.W.Anderson, Lanvin, LOEWE, Maison Margiela, Marni, Nike, Proenza Schouler, Ovelia Transtoto, Raf Simons, Rick Owens, Roberts Wood, sacai, Stussy, The Row, Thom Browne, Valentino, Vans, Vetements, Common Projects and many other brands.


The Victoria and Albert Museum – often abbreviated as the V&A – in London is the world’s largest museum of applied and decorative arts and design, as well as sculpture, housing a permanent collection of over 2.27 million objects. It was founded in 1852 and named after Queen Victoria and Prince Albert. The V&A is located in the Brompton district of the Royal Borough of Kensington and Chelsea, in an area that has become known as “Albertopolis” because of its association with Prince Albert, the Albert Memorial and the major cultural institutions with which he was associated. These include the Natural History Museum, the Science Museum, the Royal Albert Hall and Imperial College London. The museum is a non-departmental public body sponsored by the Department for Culture, Media and Sport.


The Design Museum is a museum in Kensington, which covers product, industrial, graphic, fashion, and architectural design. In 2018 the museum won the European Museum of the Year Award. The museum was founded in 1989 by Sir Terence Conran. It was originally located by the River Thames near Tower Bridge, and later relocated to Kensington. The museum operates as a registered charity and all funds generated by ticket sales aid the museum in curating new exhibitions.


Oxford Street is a major road in the City of Westminster in the West End of London, running from Tottenham Court Road to Marble Arch via Oxford Circus. It is Europe’s busiest shopping street, with around half a million daily visitors, and has approximately 300 shops.


Covent Garden is a district in London, on the eastern fringes of the West End, between St Martin’s Lane and Drury Lane. It is associated with the former fruit-and-vegetable market in the central square, now a popular shopping and tourist site, and with the Royal Opera House, which itself may be referred to as “Covent Garden”, it contains the central square with its street performers and most of the historical buildings, theatres and entertainment facilities, including the London Transport Museum and the Theatre Royal.


The Store X is a platform for ideas and culture. Its program encompasses fashion, art, design and beyond, engaging a global community of innovators and curious creatives in The Store’s spaces at 180 The Strand in London, Soho House Berlin and Soho Farmhouse in Oxfordshire. The Store’s ambition is to present a new kind of experiential space that transcends our expectations of traditional retail, beyond shopping.


Learning and Experiencing

European Education’s executive courses are the most integrated programs for fashion executives and entrepreneurs that need to update their skills and upgrade their companies to XXI century market. This course features main areas and can tune society and industry to make brands relevant.




  • College Selection
  • Accommodation
  • Personal Consultation
  • Application Consultation
  • Social & Cultural Activities
  • Travel & Insurance Logistics