Design Thinking

Central Saint Martins

Limited Seats : 20


Central Saint Martins


London, United Kingdom


Executive Course


English with simultaneous translation in Chinese and other languages

Exclusive Social Event

London brands field trip

Price EUR



DESIGN THINKING is a professional EXECUTIVE COURSE. An integrated intensive program developed and supplied by UAL Short Courses, Central Saint Martins, and brought to an international audience of entrepreneurs by European Education. The executive course, shaped expressly for international managers, will develop an extraordinary level of multicultural understanding through materials and teachers of Central Saint Martins, University of the Arts London, one of the highest ranked institution known all over the world for the quality of its programs.

DESIGN THINKING is a creative strategy used to provide solutions to complex challenges. It can be applied by professionals to design products, spaces, services and systems by using the designer’s sensibility and methods to match people’s needs with what is technologically feasible and economically viable.

This course will be held at Central Saint Martins, a world-renowned arts and design college in the heart of London which brings together a diverse range of creative practices under one roof to provide unparalleled learning experiences. Courses will be taught in English, with Chinese interpretation provided. Candidates will be selected after an enrolment process by European Education.

Study Plan

This DESIGN THINKING executive course will be held over one week, covering several formative modules and taught in English. Students will also have access to cultural experiences and social gatherings during their time.

These sessions have been designed specifically to encourage professionals to use design thinking techniques in order to unpack their own approach and focus on how they can support users, customers, staff and partners to create value within their own organisations.

  • Customers – new consumer groups, trends, and profiling
  • Trends and Innovation in the fashion industry
  • Fashion Trend Forecasting
  • The current trends in the UK retail industry and why they are prevalent
  • Individual business consultations
Learning Outcomes

On completing this week, students will be able to:

  • Identify opportunities to use design thinking in your own team and organisational challenges
  • Gain insights from user behaviours and habits
  • Generate and explore new concepts informed by insights
  • Learn to involve customers and users in idea generation and prototyping
  • Develop the design capability in your organisation
  • The challenge of measuring impact


European Education adds to this program also extra special lessons (lectio magistralis) about insights and understanding of the key factors that make up the industry, mixing heritage and innovation; lessons to understand the magic of brand identity by a luxury company exploring what exactly makes a product image.

EE Exclusive Social Calendar


The British Museum is a public institution dedicated to human history, art and culture. Its permanent collection of some eight million works is among the largest and most comprehensive in existence, having been widely sourced during the era of the British Empire. It documents the story of human culture from its beginnings to the present. It was the first public national museum in the world. The British Museum was established in 1753, largely based on the collections of the Irish physician and scientist Sir Hans Sloane. It first opened to the public in 1759, in Montagu House, on the site of the current building. Its expansion over the following 250 years was largely a result of expanding British colonization and has resulted in the creation of several branch institutions, the first being the Natural History Museum in 1881. Its ownership of some of its most famous objects originating in other countries is disputed and remains the subject of international controversy, most notably in the case of the Parthenon Marbles.


Dover Street Market is a multi-brand retailer originally located on Dover Street, in Mayfair, London. It has stores in New York City, Tokyo, Singapore, Beijing and Los Angeles. Dover Street Was created by Rei Kawakubo of Japanese fashion label Comme des Garçons and her husband Adrian Joffe. The store sells all Comme des Garçons brands and complementary high fashion brands, young creations, streetwear such as Balenciaga, Brain Dead, Céline, Daniela Gregis, Dreamland Syndicate, Golf Wang, Gucci, Hussein Chalayan, J.W.Anderson, Lanvin, LOEWE, Maison Margiela, Marni, Nike, Proenza Schouler, Ovelia Transtoto, Raf Simons, Rick Owens, Roberts Wood, sacai, Stussy, The Row, Thom Browne, Valentino, Vans, Vetements, Common Projects and many other brands.


The Victoria and Albert Museum – often abbreviated as the V&A – in London is the world’s largest museum of applied and decorative arts and design, as well as sculpture, housing a permanent collection of over 2.27 million objects. It was founded in 1852 and named after Queen Victoria and Prince Albert. The V&A is located in the Brompton district of the Royal Borough of Kensington and Chelsea, in an area that has become known as “Albertopolis” because of its association with Prince Albert, the Albert Memorial and the major cultural institutions with which he was associated. These include the Natural History Museum, the Science Museum, the Royal Albert Hall and Imperial College London. The museum is a non-departmental public body sponsored by the Department for Culture, Media and Sport.


The Design Museum is a museum in Kensington, which covers product, industrial, graphic, fashion, and architectural design. In 2018 the museum won the European Museum of the Year Award. The museum was founded in 1989 by Sir Terence Conran. It was originally located by the River Thames near Tower Bridge, and later relocated to Kensington. The museum operates as a registered charity and all funds generated by ticket sales aid the museum in curating new exhibitions.


Oxford Street is a major road in the City of Westminster in the West End of London, running from Tottenham Court Road to Marble Arch via Oxford Circus. It is Europe’s busiest shopping street, with around half a million daily visitors, and has approximately 300 shops.


Covent Garden is a district in London, on the eastern fringes of the West End, between St Martin’s Lane and Drury Lane. It is associated with the former fruit-and-vegetable market in the central square, now a popular shopping and tourist site, and with the Royal Opera House, which itself may be referred to as “Covent Garden”, it contains the central square with its street performers and most of the historical buildings, theatres and entertainment facilities, including the London Transport Museum and the Theatre Royal.


The Store X is a platform for ideas and culture. Its program encompasses fashion, art, design and beyond, engaging a global community of innovators and curious creatives in The Store’s spaces at 180 The Strand in London, Soho House Berlin and Soho Farmhouse in Oxfordshire. The Store’s ambition is to present a new kind of experiential space that transcends our expectations of traditional retail, beyond shopping.


Learning and Experiencing

European Education’s executive courses are the most integrated programs for fashion executives and entrepreneurs that need to update their skills and upgrade their companies to XXI century market. This course features main areas and can tune society and industry to make brands relevant.




  • College Selection
  • Accommodation
  • Personal Consultation
  • Application Consultation
  • Social & Cultural Activities
  • Travel & Insurance Logistics