2020

NYC CEO Fashion Immersion

Parsons

Limited Seats : 15

Institution

Parsons

Location

New York, United States of America

Type

Executive Course

Language

English with simultaneous translation in Chinese and other languages

Exclusive Social Event

New York brands field trip

Project Leader

Burak Cakmak

Price EUR

15.000

Intro

NYC CEO FASHION IMMERSION is a professional EXECUTIVE COURSE, an integrated intensive program developed and based on contents supplied by Parsons – The New School tailor-made and proposed by European Education to an International audience of entrepreneurs. It represents a real International legacy of luxury culture, generated to provide international future luxury executives, who also do not yet speak English, the possibility to acquire a significant management specialization. The executive intensive, shaped expressly for international entrepreneurs and managers, allows participants to develop an extraordinary level of multicultural understanding through curriculum developed and taught by faculty at Parsons School of Design at The New School, the #1 Design school.

The New School’s Parsons School of Fashion partners with European Education to create a first-of-its-kind fashion experience for C-suite executives. The NYC CEO FASHION IMMERSION program provides participants with unparalleled access to curriculum developed and taught by Parsons faculty, as well as industry experts, events, and experiences arranged by European Education over five days in NYC.

Executives will attend intensives taught by Parsons faculty in New York where executives will apply the learning real-time to their own businesses and participate in a graduation ceremony held at an amazing venue. In New York participants will also have access to special cultural experiences and social happenings arranged by European Education during the learning period. Candidates will be selected after an enrolment process by European Education.

Study Plan

Educational intensives will offer executives a new way of looking at the inner workings of the fashion industry from a global perspective, with a particular focus on repositioning a brand, creating a new brand, or exploring a new market. The curriculum will also explore new business models and frameworks for sustainability, as well as new paradigms for customer-brand relationships, including best practices in technological innovation, retail, branding, and customer management.

NYC CEO FASHION IMMERSION executive intensive will be held over 5 days and due to the immersive nature of this program, English proficiency is strongly recommended as all experiences will be conducted in English. European Education organization will however provide the assistance of native-speaking tutors. Participants will also have access to exclusive events arranged by European Education including store visits, executive lunches, and industry roundtables.

Modules

Fashion Innovation

Challenged by a new generation of consumers, fashion brands need to reinvent themselves to remain relevant. Participants will discover how to rethink their fashion organization for success by understanding emerging trends.

Topics include:

  • The changing role of fashion
  • The new global customer
  • New materials and techniques

 

Business Model Innovation

New consumer-brand relationships are challenged by technology and a new generation of consumers. Participants will develop a deep understanding of all dimensions of brands to reinvent customer interaction, and build the new brand to stay ahead of the curve.

Topics include:

  • A new consumer relationship
  • The future of retail
  • Brand DNA, experiential marketing, and digital media

 

Fashion Systems

Many successful businesses have adopted a holistic approach to developing new value propositions and remaining sustainability. Participants will be challenged to reconsider corporate culture and organizational structures and strategize design innovations to embrace sustainability and social responsibility as a real competitive advantage.

Topics include:

  • Sustainability as human-centered design
  • Polyvalent Platforms
  • Parallel Incubation Strategies

 

Experience Design

As competition for consumer awareness and attention grows ever more intense, fashion brands must find new ways to reach and engage with their audience and build brand loyalty. Participants will hone the skills necessary to create powerful fashion consumer-brand interactions and successful brand experiences in both the physical and digital worlds.

Topics include:

  • Brand activation, customer experience management, and consumption
  • Personalization and new technologies
  • Creating an open brand experience.
SPECIAL LESSONS

LECTIO MAGISTRALIS

European Education adds to this program also extra special lessons (lectio magistralis) about insights and understanding of the key factors that make up the industry, mixing heritage and innovation; lessons to understand the magic of brand identity by a luxury company exploring what exactly makes a product image.

 

EE Exclusive Social Calendar

MoMA – MUSEUM OF MODERN ART

The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street between Fifth and Sixth Avenues. MoMA plays a major role in developing and collecting modern art, and is often identified as one of the largest and most influential museums of modern art in the world. MoMA’s collection offers an overview of modern and contemporary art, including works of architecture and design, drawing, painting, sculpture, photography, prints, illustrated books and artist’s books, film, and electronic media. The MoMA Library includes approximately 300,000 books and exhibition catalogs, over 1,000 periodical titles, and over 40,000 files of ephemera about individual artists and groups. The archives hold primary source material related to the history of modern and contemporary art.

DOVER STREET MARKET NYC

Dover Street Market is a multi-brand retailer originally located on Dover Street, in Mayfair, London. It has stores in New York City, Tokyo, Singapore, Beijing and Los Angeles. Dover Street Was created by Rei Kawakubo of Japanese fashion label Comme des Garçons and her husband Adrian Joffe. The store sells all Comme des Garçons brands and complementary high fashion brands, young creations, streetwear such as Balenciaga, Brain Dead, Céline, Daniela Gregis, Dreamland Syndicate, Golf Wang, Gucci, Hussein Chalayan, J.W.Anderson, Lanvin, LOEWE, Maison Margiela, Marni, Nike, Proenza Schouler, Ovelia Transtoto, Raf Simons, Rick Owens, Roberts Wood, sacai, Stussy, The Row, Thom Browne, Valentino, Vans, Vetements, Common Projects and many other brands.

ROCKFELLER CENTER

Rockefeller Center is a large complex consisting of 19 commercial buildings covering 22 acres (89,000 m2) between 48th Street and 51st Street in Midtown Manhattan, New York City. The 14 original Art Deco buildings, commissioned by the Rockefeller family, span the area between Fifth Avenue and Sixth Avenue, split by a large sunken square and a private street called Rockefeller Plaza. Later additions include 75 Rockefeller Plaza across 51st Street at the north end of Rockefeller Plaza, and four International Style buildings located on the west side of Sixth Avenue. Described as one of the greatest projects of the Great Depression era, Rockefeller Center was declared a New York City landmark in 1985 and a National Historic Landmark in 1987. It is noted for the large quantities of art present in almost all of its Art Deco buildings, its expansive underground concourse, and its ice-skating rink. The complex is also famous for its annual lighting of the Rockefeller Center Christmas Tree.

THE HIGH LINE

The High Line is a 1.45-mile-long (2.33 km) elevated linear park, greenway and rail trail created on a former New York Central Railroad spur on the west side of Manhattan in New York City. The High Line’s design is a collaboration of best world architects. The abandoned spur has been redesigned as a “living system” drawing from multiple disciplines which include landscape architecture, urban design, and ecology. Since opening in 2009, the High Line has become an icon of contemporary landscape architecture

ARMANI RESTAURANT NYC

Immersed in the heart of Manhattan, overlooking Fifth Avenue; Armani Ristorante lends itself to forge a new form of dining experience. Vanguard cuisine marries Italian tradition to create a variety of exclusive and innovative dishes served in a unique atmosphere.

PHD LOUNGE

Inspired by a luxe penthouse, experience an intimate indoor floor and an outdoor rooftop space with impeccable views of Midtown Manhattan and Times Square. Great selection of music and strong party vibe. It is very definitely a place the cool crowd go to be seen at rather than just to have fun.

TIFFANY’S BLUE BOX CAFE

Tiffany is proud to present The Blue Box Cafe™, located on the 4th floor of our New York flagship store. Serving American classics made with the highest quality, regionally sourced ingredients, the menu will evolve through the seasons for a refined take on signature New York dishes reinvented to be uniquely Tiffany.

MET – METROPOLITAN MUSEUM

The Metropolitan Museum of Art of New York City, colloquially “the Met”, is the largest art museum in the United States. With 6,953,927 visitors to its three locations in 2018, it was the third most visited art museum in the world. Its permanent collection contains over two million works, divided among seventeen curatorial departments. The main building, on the eastern edge of Central Park along Museum Mile in Manhattan’s Upper East Side is by area one of the world’s largest art galleries. A much smaller second location, The Cloisters at Fort Tryon Park in Upper Manhattan, contains an extensive collection of art, architecture, and artifacts from medieval Europe. On March 18, 2016, the museum opened the Met Breuer museum at Madison Avenue on the Upper East Side; it extends the museum’s modern and contemporary art program. The permanent collection consists of works of art from classical antiquity and ancient Egypt, paintings, and sculptures from nearly all the European masters, and an extensive collection of American and modern art. The Met maintains extensive holdings of African, Asian, Oceanian, Byzantine, and Islamic art. The museum is home to encyclopedic collections of musical instruments, costumes, and accessories, as well as antique weapons and armor from around the world. Several notable interiors, ranging from 1st-century Rome through modern American design, are installed in its galleries. The Metropolitan Museum of Art was founded in 1870 for the purposes of opening a museum to bring art and art education to the American people. It opened on February 20, 1872, and was originally located at 681 Fifth Avenue.

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Learning and Experiencing

European Education’s executive courses are the most integrated programs for fashion executives and entrepreneurs that need to update their skills and upgrade their companies to XXI century market. This course features main areas and can tune society and industry to make brands relevant.

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Services

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  • Personal Consultation
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  • Social & Cultural Activities
  • Travel & Insurance Logistics

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